![]() But witnesses then, and since, have described a wide array of shapes: saucers (or two saucers put together), eggs, hats, cigars, boomerangs, lightbulbs-even Tic Tac candies.Īmong the most commonly reported shapes were V-shaped, arrowhead-like or triangular. Air Force coined the term “unidentified flying object” in 1952, reports often referred to UFOs generically as flying saucers. Bicentennial.Within the larger mystery of the UFO phenomenon is another, still-unsolved puzzle: Why do so many reports involve strange, triangular-shaped craft-often described as dark in color, virtually noiseless and the size of a football field or larger? What, exactly, are they? And why are so many witnessed hovering or moving slowly and methodically, with no visible contrails? Star Spangled Delta: Delta's Widget gets stars and stripes for 1976 U.S. The Delta Brand Council, a cross-divisional team, also contributed to the transformation process, for the first time incorporating the voices of Delta employees into a brand change.įor more details, see the Delta Brand Fact Sheet 2007 More Informationġ959 Delta Royal Jet Service Brochure: See the Widget in its first use as symbol of deluxe jet service.ĭelta Stories: How Delta Became "Delta": Learn the origin of the name Delta. "Delta's updated look is bold and confident and connects to the customer with honesty, respect and authenticity." “The brand identity program signals to the world that Delta is eager to regain its leadership position and is committed to improving the customer experience,” said Creative Director Connie Birdsall. Lippincott Mercer developed Delta's new look. Reflects Delta’s successful transformation into "a highly-differentiated, customer-focused airline." Also honors the most famous version of the Delta Widget, maintaining its sharp lines and vertical position. Modern 3-dimensional red Delta Widget introduced on April 30, 2007, the day Delta exited from Chapter 11 bankruptcy protection. Colored red, it can be regarded not only as the exhaust behind the jet but also the flame of leadership that keeps the point headed upward." "The flat broad base suggests Delta's solid foundation."The swept wing of the jet is represented by the broad white 'V'.". ![]() "The blue portion points to the sky where we fly-the point represents the pinnacle of professional achievement.".Delta's advertising department invested values into each of the logo's colors of red, white and blue and its strong triangle shape: The Widget evolved from Royal Jet Service emblem into Delta's corporate logo by 1962, and was in use for the next fifty years. Digital image provided by Eve Bragg in loving memory of her husband Bob, 2004. Robert Bragg, vice president at Delta’s advertising agency Burke Dowling Adams (BDA), is credited as designer of the Delta Widget.Īt left, you see a rare work-in-progress drawing of the Delta Widget logo that Bragg developed from a jet silhouette and triangle. See Letter and Jet Photos that inspired the Delta Widget. Richard Maurer, Delta senior vice president-general counsel and secretary, noticed the similarity between the Greek delta triangle and the shape of the new jets, and shared his thoughts with Delta’s advertising agency Burke Dowling Adams (BDA) in a letter in 1955. Photos of the "delta wing" shape of a military jet flying overhead sparked the Delta Widget.
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